Rootly charges $20 a user for incident response and another $20 for on-call. AlertOps includes both in one license, and Enterprise adds AI and two-way ServiceNow sync for $28 a user. Our engineers set it up and move you over in about two weeks.
$28 vs $40
Per user: AlertOps Enterprise vs Rootly Incident Response + On-Call
1 vs 2
Products to license for incident response and on-call
2 weeks
Engineer-assisted migration
9.3/10
G2 Quality of Support
WHY TEAMS SWITCH
AlertOps runs the page, the escalation and the incident in one platform, so every responder needs one license, not two. On-call is included in every paid plan. Enterprise adds OpsIQ, our AI suite, which groups related alerts and drafts the postmortem, plus Ada, an AI assistant that answers questions and makes setup changes when you ask, at $28 a user.
Versus Rootly: Incident Response and On-Call are separate products at $20 a user each. Rootly Enterprise can include both, at a price Rootly doesn’t publish.
ALERTOPS ENTERPRISE, 50 USERS A YEAR
ROOTLY IR + ON-CALL, 50 USERS A YEAR
PRODUCTS TO LICENSE PER RESPONDER
Ada is the AI assistant in AlertOps Enterprise. It answers questions, and it also runs your setup. Tell it in plain English to add a user, change a schedule, update an escalation policy or set a routing rule, and Ada makes the change in AlertOps once you confirm it. Admin work that meant digging through settings screens now takes a sentence.
USERS, SCHEDULES, POLICIES AND ROUTING
TO MAKE A SETUP CHANGE
AlertOps keeps incidents, ITOM alerts, custom tables and schedules in sync with ServiceNow in both directions, and syncs both ways with Jira and Remedy. A status change or work note in ServiceNow updates the AlertOps incident, and the other way round. It’s configured, not coded, and it’s included in Enterprise.
Versus Rootly: Rootly updates ServiceNow from Rootly, but changes made in ServiceNow come back only as new alerts, through a webhook you set up in ServiceNow.
ITSM TOOLS SYNCED BOTH WAYS
WEBHOOKS TO MAINTAIN
Patching one host shouldn’t silence alerts for everything around it. AlertOps maintenance windows can target a single CI, host or attribute, so the rest of the service keeps paging. The audit trail records who muted what, and for how long.
NODES MUTED, NOT THE WHOLE SERVICE
A named AlertOps engineer rebuilds your Rootly schedules, escalation policies, alert routes and integrations, then tests them with you while Rootly keeps paging. Most teams switch in about two weeks, and Rootly stays live for 14 days after cutover, just in case. It’s included in Enterprise.
TYPICAL SWITCH FOR MID-MARKET TEAMS
ROOTLY KEPT LIVE AS A FALLBACK
FEATURE-BY-FEATURE COMPARISON
Rootly details checked against its published pricing and documentation, October 15, 2026.
| Incident response | $20 a user | ✓ Included |
| On-call | $20 a user, separate product; can be bundled in Enterprise at an unpublished price | ✓ Included in every paid plan |
| Price per user | $40 for both | ✓ $18 Premium; $28 Enterprise with AI |
| 50 users a year | $24,000 | ✓ $16,800 (Enterprise) |
| ServiceNow | Updates ServiceNow; changes in ServiceNow return as new alerts via webhook | ✓ Incidents, ITOM alerts, custom tables and schedules, both ways, in Enterprise |
| CMDB | One-way, ServiceNow to Rootly, synced every 24 hours | ✓ CIs used for routing and maintenance |
| Jira and Remedy | Jira integration | ✓ Two-way sync with both |
| Alert channels | ✓ SMS, voice, push, Slack and Teams | ✓ Voice, SMS, push, email, Slack and Teams |
| Live Call Routing | ✓ 1 number on On-Call | ✓ 1 number from Premium, more at $10 a month |
| Status pages | ✓ 1 external and 1 internal, in Incident Response | 3 in Enterprise; $50 a page on Premium |
| AI postmortems | ✓ AI retrospectives, in Incident Response | ✓ Included in Enterprise |
| AI alert grouping | ✓ AI related incidents, in Incident Response | ✓ Included in Enterprise |
| SOC 2 Type II | ✓ | ✓ |
| Free trial | ✓ 2 weeks | ✓ 14 days, no credit card, plus a Free plan |
MIGRATION
Included in Enterprise. A named engineer runs it, and Rootly stays live until you’re sure.
Week 1
We move it over
We rebuild your Rootly schedules, escalation policies, alert routes, integrations and workflows in AlertOps.
Week 2
Run both
We run 5 to 10 test alerts end to end while Rootly keeps paging your team.
Your date
Go live
Switch on the day you choose. Rootly stays live for 14 days as a fallback, and your CSM checks in weekly for the first month.
CUSTOMER RESULTS
MSP
NO AFTER-HOURS GAPS
US iTek runs round-the-clock on-call coverage for every client on AlertOps, with no after-hours alert gaps.
Technology
EVERY TICKETING SYSTEM CONNECTED
Securus connected all its ticketing systems to AlertOps, so every alert escalates on time.
MSP
THE RIGHT PEOPLE, AT THE RIGHT TIME
TRNSFRM uses AlertOps escalation policies to reach the right people at the right time.
QUESTIONS YOU’RE ALREADY ASKING
On Rootly’s published plans, yes: Incident Response and On-Call are separate products at $20 a user each. Rootly Enterprise can include both, at a price Rootly doesn’t publish. On AlertOps, on-call is included in every paid plan.
AlertOps Premium is $18 a user and Enterprise is $28, billed annually. Rootly Incident Response plus On-Call is $40 a user.
Yes, in Enterprise. Incidents, ITOM alerts, custom tables and schedules sync in both directions, configured rather than coded. AlertOps also syncs both ways with Jira and Remedy.
About two weeks for most mid-market teams. A named engineer runs it, and Rootly stays live for 14 days after cutover.
Yes. Ask us about a contract buyout: depending on your contract, AlertOps may buy out the rest of your Rootly term, and our engineers run the switch. Or set up AlertOps while your Rootly subscription is still running, keep Rootly paging your team in the meantime, and go live on the day your term ends.
Ada is the AI assistant in AlertOps Enterprise. Ask it questions, like who’s on call tonight or where coverage has gaps, or tell it what to change: add users, build teams, update schedules and rotations, edit escalation policies and set routing rules. Ada makes the change in AlertOps once you confirm it.
Yes. AlertOps maintains SOC 2 Type II and runs on ISO 27001-certified Microsoft Azure.
Incident response and on-call in one license, from $18 a user. Under contract? Ask us about a buyout.
